Behemoth (definition) - Something abnormally large and powerful, e.g. the Hummer.
Originally built as a rugged all terrain vehicle for the US military, it enjoyed a macho reputation after the Desert Storm exercise in the early 1990s. As a rugged military vehicle it did a good job. Called "Humvees", they were originally built by AM General Corporation, which was formerly AMC-Jeep's General Products division.
The macho image of a Hummer has a certain appeal to the status conscious driver with plenty of money to spend. In 1992, AM General began selling a civilian version to the public under the brand name "Hummer". In 1998, AM General sold the brand name to General Motors, but continued to manufacture the vehicles. GM was responsible for the marketing and distribution of all Hummers produced by AM General. Shortly thereafter, GM introduced two new homegrown models, the H2 and H3, and renamed the original vehicle H1.
The Hummer had its day in the sun but by 2009 the practical limitations of its size, safety, and fuel economy outweighed its allure as a muscle car. There were numerous attempts to find a buyer for Hummer but it was not able to survive the bankruptcy of General Motors, and by early 2010 it passed into history. Wikipedia has a a good article on the Hummer if you are interested.
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