The litttle Jeep made a good impression on us during and after WW2; kind of like the Hummer did after Desert Storm. Unlike the Hummer they actually served a purpose. Nowadays I think they struggle. They have to look rugged on the outside and luxurious on the inside, and they have to compete with a host of SUV's that do these things very well. I have never owned one but those that do seem to like them. There is a sort of macho image about a Jeep that endures.